Research is the part most agencies skip. We don't. Every site we ship starts with a small, careful portrait of who you are and who you serve.
Your current website if you have one. Your reviews. The way you talk about your hours, your menu, your services, your photos. We spend real time with the version of your business that's already out in the world — what people say about you, what you've published, what you've left out — and write it up as a brief that the rest of the work runs on. The brief is short. It's also the most important thing we make.
AI helps us read fast — through reviews, photos, comparable sites in your category. A designer reads the output and asks the question that actually matters: does this sound like the business we'd want to walk into? When the answer is no, we go back. The brief that goes into design is one a person stood behind, not one a model spat out.
Today's research is built for our managed Tier 1 — focused, mobile-first, designed to read right on the first scroll. Tier 2 (Shopify storefront + video) and Tier 3 (custom backends, bookings) get more conversation and sometimes a discovery call. The research layer scales with the ambition of the project.
